MAKE THE HUMAN SHIFT

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Welcome to Make The Human Shift

Technology accelerates. Markets shift. Organizations scramble.
But one truth remains: nothing changes without people who understand what must be transformed, and why.

Make The Human Shift is a laboratory for those who navigate strategy, technology, and culture at the same time. A space for managers, engineers, and leaders who live transformation from the inside, far from slogans and trend cycles.

Here, we explore a simple idea:
the future of industry will be built by humans who know how to work with technology, not against it.

What You’ll Find Here

Essays that take their time

Not hot-takes. Not hype. Thoughtful reflections on AI, automation, digital transformation, and the pressures reshaping European industries.

Stories from the field

Moments where strategy meets reality. What happens in factories, in project rooms, in negotiations, in crises. What technology changes — and what it doesn’t.

Leadership without posturing

A human look at management, culture, decision-making, and the invisible work of guiding teams through uncertainty.

A European perspective

Because our constraints, our industries, and our values are not those of Silicon Valley. Because thinking locally often matters more than thinking globally.

How This Laboratory Works

This project is an experiment in human–AI collaboration.
All content is imagined, structured, and guided by human experience — then refined with AI to bring clarity, coherence, and precision.

Not as a shortcut.
Not as a mask.
But as an honest demonstration of how humans and machines can build better thinking together.

If we cannot be transparent about using AI to talk about AI strategy, we have already lost the conversation.

→ Learn more about our approach

Who Creates This Content

This laboratory is led by Jérémy Dupont, who has spent his career between machines, teams, strategy, and uncertainty. His perspective comes from the ground as much as from the boardroom — from automation plants to energy systems, from digital projects to organizational transformation.

Occasionally, other practitioners contribute their own realities, doubts, and lessons.

→ Meet the contributors

Latest Reflections

  • Industrial Decarbonization: We’re Running Out of Time and Illusions
    by Jérémy Dupont
    A sharp and grounded perspective on Europe’s industrial decarbonization challenge. This article argues that companies are not experiencing a smooth “energy transition” but a global energy competition where stability, visibility, and affordable power determine industrial survival. Drawing on real factory conditions, it exposes the gap between political narratives and operational reality—and why clarity and courage are now Europe’s only path forward.
  • The Substrate of Failure
    by Jérémy Dupont
    European industry keeps refining transformation methods while ignoring the real cause of failure: the organizational substrate. Culture, incentives, and risk tolerance—not methodology—determine whether transformations succeed or fail before they even begin.
  • The Courage to Lead People: What Real Management Looks Like Behind Closed Doors
    by Jérémy Dupont
    A sharp, human-centered reflection on real management: the invisible emotional labor, the courage to speak the truth, the balance between empathy and accountability, and the responsibility to protect the collective. True leadership happens behind closed doors — where managers stabilize, clarify, and elevate their teams every day.
  • The importance of managers in the age of AI
    by Jérémy Dupont
    In a world obsessed with AI, managers remain the bridge between algorithms and humans. This article explores why their role is becoming more strategic, not less, and how they can turn data and models into real decisions, trust and meaning at work.
  • Europe’s Impossible Mandate: Why Sustainability Became the Hardest Strategic Puzzle for European Companies
    by Jérémy Dupont
    Europe is asking its companies to do something no other region demands: deliver full sustainability transparency while competing against global players operating with cheaper energy, lighter rules and massive state support. CSRD exposes the truth of European value chains faster than Europe can transform them, creating a structural asymmetry where companies carry a mandate the continent itself has not yet aligned with industrial and geopolitical reality. The problem isn’t sustainability — it’s the absence of a coherent strategy around it.

Let’s Explore Together

If you feel that transformation needs more honesty and less marketing…
If you believe technology should empower rather than overshadow…
If you want a space where complexity is respected and humanity is not negotiable…

Welcome to the experiment.